Boldcall for media
A prediction game for your audience.
Your fans already argue about every game. Give them a weekly game with your brand, your host and your sponsor on it.
- Free to play
- No gambling
- Live in a week
What you get
Everything to run it, ready on day one.
Your branded board
Your logo, your colors and the bets your audience cares about, at your own link.
Bet cards for your stories
Drop a live bet into any article with one line of code.
Your host vs your fans
Your host makes picks on air. Fans try to beat them, and the host’s record updates every week.
A spot for your sponsor
One clean sponsor slot on the board and on every reveal.
Emails that belong to you
Fans who opt in join your list. We never sell them.
A weekly report
Players, returning fans, emails and sponsor views, sent every Monday.
How it works
One segment a week. We do the rest.
- Week 1
We set up your board
You pick the topics. We write the first bets with you and match your brand.
- Every week
Your host makes the call
A quick segment: here’s my pick, can you beat me? Fans play on your site.
- Reveal day
Everyone finds out together
Results land at once. Your host’s record and the top fans update.
- Monday
You get the numbers
A short report your sales team can show the sponsor.
Why no money matters
Built for brands that can’t touch betting.
Safe for any sponsor
There’s no money, no odds and nothing to buy. Brands that avoid gambling can sponsor it.
Works in every state
It’s a free game for adults, so you can run it anywhere your audience is.
Your talent can play
Many newsrooms don’t let staff bet on what they cover. A free pick puts them on the record without a wager.
- Fans playing
- 1,240
- Came back this week
- 46%
- New emails for you
- 312
- Sponsor views
- 18,600
Fans playing each week of the pilot
Is this gambling?
No. Fans pick a side for free. No money goes in and nothing with cash value comes out.
Who owns the emails?
You do. Fans opt in to your list on your board. We use them only to run the game and never sell them.
Do we need a developer?
No. Your board lives at its own link, and a bet card goes into a story with one line of code.
Who writes the bets?
You choose them. We draft a weekly set from the news and games you cover, and you approve it.
What does it cost?
The pilot is free. After that, a simple monthly fee or a share of the sponsorship you sell around it.
Start with a free six-week pilot.
We set it up, your host makes the calls, and you see the numbers. If it works, we keep going.